Privacy Policy

Dr. Robert L. Burke Orthopedics (“we,” “our,” or “us”) is committed to protecting the privacy, security, and confidentiality of all visitors and patients. This Privacy Policy explains how we collect, use, and safeguard your personal information in accordance with HIPAA, Google’s Healthcare Content & Advertising Policies, and U.S. data protection standards.

We serve patients throughout Houston, Pearland, Friendswood, and Southeast Texas, providing trusted orthopedic care and educational information through our website, drburkeortho.com.

1. Information We Collect

We collect limited personal and technical information necessary to respond to your requests, improve our website, and ensure the quality of our medical communications.

Information you voluntarily provide:

Name, email address, phone number, and details submitted through contact or appointment forms
Preferences for communication, newsletter sign-up, or marketing consent

Information automatically collected:

IP address, browser type, device, and operating system
Pages visited, referral sources, and time spent on our site
Cookie data used to understand website performance and visitor interaction

Cookies and tracking technologies:

We use standard technologies to enhance your experience and measure website effectiveness:

Essential cookies: For site functionality and security
Google Analytics: Collects anonymous usage statistics (no personal identifiers) to help us improve user experience
Google Ads & DoubleClick remarketing: Enables us to deliver relevant ads on Google’s Display Network. These cookies store non-personal behavioral data and comply with Google’s advertising policies

You can adjust cookie preferences in your browser settings or opt out of Google’s ad personalization anytime at Ads Settings.

2. How We Use Your Information

We use your information solely for legitimate business and patient-support purposes:

To schedule appointments or respond to inquiries
To provide requested information, newsletters, or educational updates
To improve website functionality, marketing effectiveness, and patient communication
To deliver relevant educational or promotional content (with your consent)
To comply with legal or regulatory obligations

We do not sell, rent, or trade your personal information to third parties.

3. When Information May Be Shared

Your personal information is shared only in limited, lawful situations:

Legal requirement: When required by law, subpoena, or regulatory request
Business transitions: If Dr. Burke Orthopedics merges or is acquired, we will provide notice before any changes to data usage occur
Patient consent: With your prior written consent, when necessary to fulfill a request or coordinate care

All disclosures follow HIPAA and Google Healthcare Advertising Standards, ensuring your data remains secure and protected.

4. Data Retention

We retain personal and medical-related requests for the period required by federal and state regulations. After the retention period expires, records are securely deleted or anonymized.

5. Patient Health Information (HIPAA Notice)

At your first visit, you receive a Notice of Privacy Practices describing how your health information may be used and disclosed, and your rights under HIPAA. You can learn more about HIPAA protections at the U.S. Department of Health and Human Services.

6. Data Security

We use industry-standard encryption, secure servers, and administrative safeguards to protect your personal and health information during transmission and storage. Only authorized staff have access to sensitive data, and all personnel are trained in HIPAA compliance and patient confidentiality.

While we maintain robust security systems, no online transmission is 100% secure. We continually review and update our cybersecurity and privacy protocols in accordance with Google Health, HIPAA, and industry best practices.

7. Your Privacy Choices

You may:

Request access to, correction of, or deletion of your personal data
Withdraw consent to receive marketing communications at any time
Manage cookie preferences or opt out of remarketing ads

To exercise your rights or for privacy inquiries, please contact our office directly using the information below.

8. Contact Us

Dr. Robert L. Burke Orthopedics

Pearland Office:

Dr. Burke Orthopedics

10233 Broadway, Pearland, Texas 77584

(713) 436-3488

info@drburkeortho.com

9. Policy Updates

This Privacy Policy may be updated periodically to reflect regulatory changes or improvements in our practices. Updates will be posted with a new effective date. Continued use of our website after such updates constitutes acceptance of the revised policy.

10. Commitment to Google Health Compliance

Our website content and data practices align with Google’s latest healthcare content policies (updated October 2025). We create people-first, evidence-based content that respects user privacy, transparency, and security.

By visiting our website, you can trust that your information is handled responsibly, ethically, and in compliance with both Google Health and HIPAA standards.